Why Your Website Isn't Generating Leads
Traffic is only one part of the equation. A visitor can leave without enquiring even when the business itself is excellent.
The first five seconds
Visitors need to understand what you do, who it is for and what they can do next without reading the entire page.
Specific beats impressive
A headline that says exactly what the business provides is usually more useful than a vague claim about quality.
Proof needs context
Show the work, process, service area or other relevant evidence that helps a prospect assess the offer. Never manufacture testimonials or results.
Remove friction
Long forms, unclear pricing, broken mobile layouts and buried contact information all create reasons to leave.
Test the path
Open the site on a phone and try to enquire as if you had never seen it before. Every unnecessary decision is a potential drop-off.
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